Rich People Over-Represented in The Media: 40% Of Heterosexual Americans Find Too Many Gay Men
NEW YORK, June 23, 2014 -- According to YouGov's LGBT Omnibus research
results LGBT responders find the media overly represented by beautiful,
rich people. Four in ten (40%) heterosexual Americans think there are
too many gay men and lesbian women (34%) in the media.
As
well as comparing attitudes to media representation, marriage and
morality we took a look at prevailing myths. Although men gay and
heterosexual men are more confident with a tire change lesbian women are
best with a flat pack. 77% of lesbian women are confident building
IKEA style furniture compared to 58% of heterosexual men.
YouGov surveyed 1024 LGB and 969 heterosexual adults between 6th - 10th June 2014 and looking at Marriage, Media, Myths and Morality. Full survey results can be accessed here:http://research.yougov.com/news/2014/06/02/americans-would-support-right-be-forgotten/
In the Media We
asked both groups how well the media portrays "…people like you -
people you identify with in terms of age, sex, race, sexual orientation
etc." Three quarters (73%) of the LGBT community feels under-represented
compared to 62% of heterosexuals. LGBT responders felt that there are
too many of the following segments in the media:
- Attractive (72%)
- Rich (66%)
- Skinny (42%)
- White (43%)
- Young (38%)
Although
around half of heterosexuals think there are too many attractive (56%),
rich (49%) people in the media, there was also a much broader range of
categories where a significant number of heterosexual responders felt
there was over-representation. The heterosexual Americans thought there
were too many:
- Gay men (40%)
- Lesbian women (34%)
- Black people (25%)
- White people (20%)
- Hispanic people (18%)
10% of the LGBT community thought there were too many gay men in the media.
Myth Busters
While
it may be dubious as to where some myths about lesbian and gay people
come from, there seems to be more than a grain of truth to some of the
stereotypes about the LGBT community.
Sports:
Lesbian women were indeed more likely to play softball as children –
52% compared to 22% of heterosexual women. They were also more likely to
have played basketball (43% compared with 15% of heterosexual women).
Gay men were more likely to have participated in swimming and diving
(28%) than the heterosexual men (26%). Gay men are also more likely to
be gym rats (24% compared to 18%).
DIY:
Lesbian women really are good at DIY (or think they are) but men
are better with tire changes. Three quarters (75%) of heterosexual men
can change a tire, compared to 30% of heterosexual women, 74% of gay men
and 61% of lesbian women. 77% of lesbian women are confident of their
abilities with IKEA furniture and an Allen key, compared to 48% of
heterosexual women and 58% of heterosexual men. Gay men are pretty
handy too with 72% claiming competence with a flat pack.
U-Haul
Lesbians: The myth of lesbian women tacking along their U-Hauls to
move in after the second date appears to have been busted. 10% of
heterosexual adults moved in with their spouse after fewer than 4 weeks
compared with only 3% of lesbian women. A quarter of both heterosexuals
(25%) and lesbians (24%) waited more than 5 years before moving in with
their most recent partner.
Marriage and Children
Fewer
than half (45%) of heterosexual adults believe that gay and lesbian
couples should be allowed to marry in the US, compared with double the
proportion of LGBT people (90%). 93% of LGBT Americans believe that same
sex couples should be allowed to parent and raise children; only 49% of
heterosexuals agree.
Far
more heterosexuals (62%) already have children compared to 35% of LGBT
people, but similar numbers of younger people in both groups would like
to have children in the future. 43% of LGBT Millennials who do not
currently have children would like to have them one day, compared to 40%
of younger heterosexuals.
Lesbian,
gay and bisexual relationships seem to be nearly as long-lived as
heterosexual relationships. 79% of heterosexual people in relationships
have been in them for more than 5 years compared to 76% of LGBT
relationships.
About YouGov
YouGov is an international full-service research and consulting
company, which has pioneered the use of technology to collect higher
quality, in-depth data for companies, governments, and institutions so
that they can better serve the people that sustain them. www.research.yougov.com
Notes on Method
LGBT Survey: Total sample size was 1024 LGB adults. Fieldwork was undertaken between 6th - 10th June 2014. The survey was carried out online. The figures have been weighted and are representative of all US LGB adults (aged 18+).
Heterosexual survey: Total sample size was 969 heterosexual adults. Fieldwork was undertaken between 6th - 9th June 2014.
The survey was carried out online. The figures have been weighted and
are representative of all US heterosexual adults (aged 18+).
SOURCE YouGov
Comments
Post a Comment